I learned this a number of years ago when I first started my Network Marketing business: do 3 asks/day.
Ask what? I wondered.
Of course in those days we just asked for the booking, the sale, or the invitation to present the business opportunity, and so that’s what I did, over and over and over again, and boy did it work because the truth is, I rarely did just three. I always did ten or more. In doing so, I became very good at asking, in fact my ask muscle was so strong, I used to tell people that you’ll know you’re a master when you’ve grown a prospecting antennae in your brain. I would tell them this story:
You know how you can be standing at the checkout counter of your local drugstore in the mall but you can spot a lost child one hundred metres away? Somehow, even though it’s the end of the day, you’re busy running a guilty commentary in your head about eating a kitkat bar, all the while you’re thinking about tomorrow’s to do list, the work you didn’t get finished today and yet, bam… you can notice a lost kid across the mall. It’s as if your parent antennae flicks a switch and out of nowhere you are ready to do the 100 metre dash to help that child who is now wimpering over a football field away. That’s the antennae. Over time, I would say, with enough asking, you will build a prospecting antennae that can operate just like that: You will be able to spot a prospect 100 metres away.
And you do.
But then over even more time this will happen:
… when you quit your business, this is what you will tell me “I just couldn’t take it anymore. It was exhausting. I was looking at everyone knowing that I needed to ask them about my products and business because if I didn’t somebody else would.”
Have you ever told yourself that? “If I don’t ask them about my business someone else will”. In fact my favourite quote from the stage by a trainer about this is: “while you’re sitting at home figuring out what to say, I’m out there sponsoring your grandma!” – Yikes. Now there’s some adrenalized motivation. But it is funny. Oh man, I said that over and over and over to myself for months and it made me laugh every time.
If you’ve been in the network marketing industry for any amount of time you will have heard that concept, and if you haven’t, trust me, it’s coming. It’s almost a sales mantra out there. And here’s why: because it’s true. After twelve years into my business I can honestly say that I have lost count of the number of people “I missed out on” after they started with someone else because either I didn’t ask them, or because I did ask them but they didn’t want to do business with me. Oh the rejection…
And then you’ll tell me that you’re quitting because “it’s too heartbreaking”, or “I can’t take the rejection.”
So let’s blow this up shall we? As in, let’s throw a couple of sticks of truth-dynamite into this fear based prospecting style and start over okay?
As a Tall Poppy Network Marketer:
- you do NOT take on fear based motivation, instead you follow a simple, sustainable system that produces results, and you follow it.
- you do NOT prospect everyone that breathes, instead you introduce your product and business to those whom you would genuinely enjoy consulting and/or working with.
- you do NOT attach your self-worth to your product or your business. When someone says no to you, you say, “thanks for telling me. I appreciate that. Here’s how you can find me if you ever have a change of heart and by the way, I do an annual holiday (or Mother’s Day, or Fitness etc…) campaign, can I be in touch with you about that? What is the best way for me to reach you? Email?”
As a Tall Poppy Network Marketer, you WILL follow a system of THREE ASKS/DAY, that’s it, that’s all.
3 Asks/day takes only twenty minutes of time.
3 Asks/day = 15 asks/week
15 asks/week = 60 brand/product exposures
60 asks/week = a full calendar of bookings.
a full calendar of bookings = the building block business habit of your business.
In my business, my three asks per day are to fill my calendar with ten 30 minute one on one consultations over the phone/week (btw, that means 5 hours of business building activity) where I can ask them questions about what their interests are, tell my story, and offer some samples to try, or offer them a chance to check out my Facebook Group.
Once they’ve done that, I continue the conversation with two follow-ups / day which usually takes about 15 minutes / person and these are usually super casual, via facebook messenger or text (btw that’s 2.5 hours of business / week).
From there, twenty or so will actually want to buy something from me and of those twenty, ten will want something substantial.
And here’s what’s cool – since this method is ridiculously simply, totally relationship based, non-sales-weird, and has no adrenalin or rejection attached to it – these customers usually stay and so do I.
Three asks/day, that’s it, that’s all.
I’m a math person so here’s what it looks like for all of you numbers people out there:
- 3 ask/day = 60 asks/mth
- which become 40 connections (30 minute calls) / mth
- which become 20 sales / mth
- which become 10 repeat customers / mth
- which generates 2 or 3 people interested in my business.
These are good numbers don’t you think?
TinaO is a Core Story Specialist and a Program Director of PUBLISH with Meribeth Deen for The Leap Learning Lab. She’s a writer, speaker and the founder of TinaOLife – a hub to Live, Give and Be Your Story, plus the deep listening weekend retreat Live Your Best Story. She’s been in the PR and Marketing world since she could put words together and has been a professional network marketer for over twelve years. She teaches: selling isn’t slimey, marketing isn’t make-believe and writing your book won’t give you an aneurysm (it’s not hard). You can be yourself in all that you do. In fact, that’s the world is waiting for.
Curious about TinaO’s Network Marketing business? Contact me here. These comments are NOT public, they instead go directly to my email address which is firstname.lastname@example.org