Your Book and Message Will be Different.
Because Your Book will Make you Money and not just Cost Buckets of it.
You are smart. You are committed. You’ve done everything you’ve been told to do to ”level up” as they say. You have followed the lead generating system that everyone knows works and looks something like:
- Build your network – Grow your audience
- Offer a valuable optin – Grow your list
- Have an irresistible offer – Convert your leads
- Post two blogs per week – Drive traffic to your site
- Write your book – Cultivate credibility
Am I right?
You’re doing it all.
You’re ticking off every box.
You’re a freakin’ rock star… but… nothing is happening right?
Or something is happening but it’s not enough and it’s certainly not what you thought.
Your CORE STORY.
When you paid big money for that marketing course, or the program with that proven formula to ‘write your book and be seen as an expert’, no one told you that the single most important ingredient in the whole darn this is your story, specifically your core story.
It’s not about:
- a word count or reaching 90,000 words.
- a compelling title.
- ten key steps or five key steps to a great book (for those who like less as more).
It’s not the steps, it’s the story that lives within them.
It’s not writing your book, it’s telling the story.
Your client and audience only have three resources: time, money and energy. Whether you are a consultant, a coach, a thought leader or a CEO, when you put your book out into the market, you are asking your reader to spend all three of their precious resources with you. Write your book by a formula and I promise you you’ll get your book, but you’ll also lose your credibility and audience unless you write from your core.
Your core story is what connects you to your people. It’s what shakes you into their memory. It creates an imprint that they’re compelled to talk about. It’s what builds your ”tribe” as Seth and Simon say. Your story is the greatest vehicle of trust building that you have. Don’t waste it.
Here are the six parts to creating a Core Story of trust and impact. I’m going to help you because as the story teller you have a blindspot, and that is you. Your story is riddled with them and that’s why you need me and when I write, I need someone else. Our story deserves that level of love and respect.
Here are six ingredients to catapult your message and brand promise into the stratosphere. That’s my benchmark btw. I know we’ve hit gold when I can see and hear you from space. Until we get there, we’re not done.
- Your Innate Who
- Your Urgent Why
- Your Compelling How
- Your Impactful Where
- Your Profound What
- Your Life Changing When
Pretty logical right? Sure, but I promise you, if you attack this list on your own, you’re going to get all clever about it and it will never work. Story is personal even if the details are not, the process always is.
I want your book, your message, your brand’s foundation to rest on these six solid pillars of a Core Story because:
- I don’t want your book to collect dust in the closet, sitting in a box of hope.
- I don’t want your marketing message to be thought of as shlock.
- I don’t want your keynote to be forgotten and considered just one of one hundred other possibilities.
- Most importantly, because this one really gets under my skin, I don’t want your book to cost you more money, than you’ll make from it.
- I want your story to matter to the world in the same way it matters to you.
Here’s how I’m going to make sure this happens:
Here are TinaO’s Top Ten Core Story Principles to Being Seen and Heard from Space. Sounds silly right? But it’s not. Think local and act global right? It’s time to speak, write, work and share from the core of your story to create a lasting impression that people are willing to invest in. Enough already about making a difference… be the difference with your story.
It’s a PLAYBOOK.
I speak directly to you.
There is a workbook too.
It’s more than just a read, it’s an experience.
Let’s do this together.
You Matter, and so does your Story.
TinaO is a Core Story Specialist, a Program Director of PUBLISH with Meribeth Deen for The Leap Learning Lab, she’s a writer, speaker and the founder of TinaOLife – a hub to Live, Give and Be Your Story, plus the deep listening weekend retreat Live Your Best Story. She’s been in the PR and Marketing world since she could put words together and has been a professional network marketer for over twelve years. She teaches: selling isn’t slimey, marketing isn’t make-believe and writing won’t give you an aneurysm (it’s not hard). You can be yourself in all that you do. In fact, that’s the world is waiting for.
Want my book? Get it here.