Network Marketing Archives

TinaO’s Three Asks Per Day for Network Marketers – BLOG

February 2, 2017

I learned this a number of years ago when I first started my Network Marketing business: do 3 asks/day.

Ask what? I wondered.

Of course in those days we just asked for the booking, the sale, or the invitation to present the business opportunity, and so that’s what I did, over and over and over again, and boy did it work because the truth is, I rarely did just three. I always did ten or more. In doing so, I became very good at asking, in fact my ask muscle was so strong, I used to tell people that you’ll know you’re a master when you’ve grown a prospecting antennae in your brain. I would tell them this story:

You know how you can be standing at the checkout counter of your local drugstore in the mall but you can spot a lost child one hundred metres away? Somehow, even though it’s the end of the day, you’re busy running a guilty commentary in your head about eating a kitkat bar, all the while you’re thinking about tomorrow’s to do list, the work you didn’t get finished today and yet, bam… you can notice a lost kid across the mall. It’s as if your parent antennae flicks a switch and out of nowhere you are ready to do the 100 metre dash to help that child who is now wimpering over a football field away. That’s the antennae. Over time, I would say, with enough asking, you will build a prospecting antennae that can operate just like that: You will be able to spot a prospect 100 metres away.

And you do.

But then over even more time this will happen:

… when you quit your business, this is what you will tell me “I just couldn’t take it anymore. It was exhausting. I was looking at everyone knowing that I needed to ask them about my products and business because if I didn’t somebody else would.”

Have you ever told yourself that? “If I don’t ask them about my business someone else will”. In fact my favourite quote from the stage by a trainer about this is: “while you’re sitting at home figuring out what to say, I’m out there sponsoring your grandma!” – Yikes. Now there’s some adrenalized motivation. But it is funny. Oh man, I said that over and over and over to myself for months and it made me laugh every time.

If you’ve been in the network marketing industry for any amount of time you will have heard that concept, and if you haven’t, trust me, it’s coming. It’s almost a sales mantra out there. And here’s why: because it’s true. After twelve years into my business I can honestly say that I have lost count of the number of people “I missed out on” after they started with someone else because either I didn’t ask them, or because I did ask them but they didn’t want to do business with me. Oh the rejection…

And then you’ll tell me that you’re quitting because “it’s too heartbreaking”, or “I can’t take the rejection.”

So let’s blow this up shall we? As in, let’s throw a couple of sticks of truth-dynamite into this fear based prospecting style and start over okay?

As a Tall Poppy Network Marketer:

you do NOT take on fear based motivation, instead you follow a simple, sustainable system that produces results, and you follow it.
you do NOT prospect everyone that breathes, instead you introduce your product and business to those whom you would genuinely enjoy consulting and/or working with.
you do NOT attach your self-worth to your product or your business. When someone says no to you, you say, “thanks for telling me. I appreciate that. Here’s how you can find me if you ever have a change of heart and by the way, I do an annual holiday (or Mother’s Day, or Fitness etc…) campaign, can I be in touch with you about that? What is the best way for me to reach you? Email?”

As a Tall Poppy Network Marketer, you WILL follow a system of THREE ASKS/DAY, that’s it, that’s all.

Here’s why:

3 Asks/day takes only twenty minutes of time.

3 Asks/day = 15 asks/week

15 asks/week = 60 brand/product exposures

60 asks/week = a full calendar of bookings.

a full calendar of bookings = the building block business habit of your business.

In my business, my three asks per day are to fill my calendar with ten 30 minute one on one consultations over the phone/week (btw, that means 5 hours of business building activity) where I can ask them questions about what their interests are, tell my story, and offer some samples to try, or offer them a chance to check out my Facebook Group.

Once they’ve done that, I continue the conversation with two follow-ups / day which usually takes about 15 minutes / person and these are usually super casual, via facebook messenger or text (btw that’s 2.5 hours of business / week).

From there, twenty or so will actually want to buy something from me and of those twenty, ten will want something substantial.

And here’s what’s cool – since this method is ridiculously simply, totally relationship based, non-sales-weird, and has no adrenalin or rejection attached to it – these customers usually stay and so do I.

Three asks/day, that’s it, that’s all.

I’m a math person so here’s what it looks like for all of you numbers people out there:

3 ask/day = 60 asks/mth
which become 40 connections (30 minute calls) / mth
which become 20 sales / mth
which become 10 repeat customers / mth
which generates 2 or 3 people interested in my business.

These are good numbers don’t you think?

_____________________________________

TinaO is a Core Story Specialist and a Program Director of PUBLISH with Meribeth Deen for The Leap Learning Lab. She’s a writer, speaker and the founder of TinaOLife – a hub to Live, Give and Be Your Story, plus the deep listening weekend retreat Live Your Best Story. She’s been in the PR and Marketing world since she could put words together and has been a professional network marketer for over twelve years. She teaches: selling isn’t slimey, marketing isn’t make-believe and writing your book won’t give you an aneurysm (it’s not hard). You can be yourself in all that you do. In fact, that’s the world is waiting for.

Curious about TinaO’s Network Marketing business? Contact me here. These comments are NOT public, they instead go directly to my email address which is tina@liveyourbeststory.com

Tall Poppy Living for Network Marketers

June 11, 2016

Well, I’ve been talking about this for awhile – just not publicly. I’m a professional network marketer and have been for over a decade.

I sell stuff.
I ask others if they want to sell stuff too.
Then I teach them how to build, run and grow their own business.
I nurture these professional relationships into an organization of conscious, ethical, heart centered, profit minded, sustainability focused team of business partners.

That’s what I do. That’s my job description, alongside the minute yet crucial daily-do-details of being IN business.

On July 15th I am celebrating eleven years in this industry which has challenged me, grown me up, pissed me off, celebrated me, lifted me, loved on me and taught me everything I need to know about life, business and what success truly means to me. I think:

Success is like spirituality, politics, sex, religion and money. It’s personal. It’s deeply personal and daringly unique to every walking soul out here.

Today I start blogging about what it means to be a Tall Poppy in the Network Marketing Industry. I hope you’ll join me in what I hope to be a vivid and conscious conversation.

More to come.

Because it’s ok to be a tall poppy, especially when you already are one.

xxT

This is my ‘network marketing’ selfie. Funny isn’t it? Same woman, different piece of me.

TinaO is a writer, speaker and the founder of TinaOLife – a hub for all things worth living for, the workshop Live Your Best Story, and her coaching practice: Tall Poppy Living. She’s also a professional network marketer with a decade in the industry and with her Tall Poppy Living for Network Marketers Coaching Program, she teaches: selling isn’t slimey and marketing isn’t make-believe. You can be yourself and be successful in Direct Sales.

Trump – We are Part of the Problem

February 27, 2016

Yes, like you, I have multiple opinions about whether Donald Trump is worth even a second of our consideration… but that is not what this post is about. I appreciate the video below for a number of reasons but in brief, here is why:

I have a real bee in bonnet about selling and the insanity in both the sales/marketing/branding profession and how we interact with it. Part of my focus on TinaOLife is to bring up this conversation again and again, calling out those of us in the sales and marketing industry to get better at what we do. In short, I’m asking if you are willing to fix something that is incredibly broken. We are indeed a blister in the sun. And something tells me we’re about to burst.

A lot of factors are contributing to the rise in popularity of Donald Trump as a contender for the Republican nomination, but I’m only going to address ONE of them – because it’s the one that makes me itchy. Yes I do squirm just a little bit, biting my cheek on the inside and jamming my toes into my shoes trying to keep from screaming. Bwahhhhh Grrrrrrahhhhhhhh!!!! It’s like I want to throw up violently but I can’t.

So I’m going stretch us a little k? I’m connecting the dots between sales, marketing, branding, message and our relentless chasing of the illusion of STATUS (and that’s all it is folks, an illusion).

We as sellers position ourselves and our message to you this way:

I know more than you.

I have more for you.

I sell more than anyone.

You want more.

I’ll give you more than anyone else can.

And then there’s the weird status thing we do around the pricing of our product, and the stories we make up to justify why people do or don’t buy our stuff:

When you say you can’t afford it – it’s not true.

When you say, I’m not sure yet – you’re just hiding.

When you say, I need time to think, – you’re making excuses.

Status. We have such a magnetic pull to it. We want it. You could say I’m doing it now by calling bullshit on sales tactics, and maybe I do. It’s still worth examining don’t you think?

Status. So then we decided that we live in an abundant universe, and that anything we want we can have simply by naming it, writing it down, and ultimately, manifesting it. Therefore, all of the customers who aren’t reaching our pricing structure are the ones who are living in a false reality. It’s their fault, they simply aren’t thinking abundantly enough.

I’m not saying that this perspective is all hooey, and that The Secret, Lisa Nichols, Jack Canfield and all the others are wrong – I’m adding to the equation another question which is: What kind of a charge (like an electric zap in the belly) do you get when you hold that perspective as true? Here’s what I mean:

Wouldn’t it be interesting to get to the place as a seller or a buyer where there is no ‘charge’ at all around a price. It’s neither expensive or inexpensive, it’s just a number. It either fits a budget or it doesn’t. It either matches the buyer/seller’s values or not. What if price wasn’t about STATUS at all? I wonder how much we would be willing to charge and/or pay.

Why am I here when I’m talking about Trump, marketing and selling?

Because money is LOADED with electric charges and then fueled by our stories.

Because how we price our products often informs how we sell, market, and brand them. Here’s a kicker, most products are sold at the price of ‘what the market will bare’.

Yet we are the market.

And we set it by what we’re willing to believe in.

Connect that back to Trump. What are we willing to believe in and why?

So let’s talk about honesty and marketing shall we? We’ve become so ‘skilled’ at positioning, so ‘smart’ at messaging, so ‘strategic’ with our choice of words, colours, audience, timing, logos, hooks, offers, calls to action, reach etc… that when somebody shows up like Trump, and just speaks ‘his truth’ – it staggers us for a second, and we’re drawn to it. It catches us off guard. And then when ‘his truth’ gets louder, with less restraint, and with more Alpha-Dog in him, it comes off kind of refreshing somehow because he’s cutting through the noise – never mind how costly his perspective may be (again, think back to pricing – same story).

We are all so EXHAUSTED from being sold to by slick campaigns with sensational promises that this guy, because he’s ‘not a politician’, because he’s ‘not packaged’, because he IS ‘impulsive’, because he DOES ‘show his true colours’, becomes appealing. This guy has STATUS because he’s being ‘himself’ and lots of people are gobbling it up.

Again, you may ask, what does this have to do with sales and marketing… well, it’s the underpinning of our mistrust because we simply can’t get away from it.

Here’s my suggestion: when people in sales, marketing and branding stop strategizing and start simply TELLING THE STORY of the PRODUCT or the STORY of their SERVICE – by SERVING THE STORY instead of the SALE, then we just may begin to trust voices of ‘reason’ again, and dudes like this won’t be given the time of day.

Imagine if we didn’t ‘sell’ being honest, we just were.

Imagine if we didn’t need to be ‘clever’ to attract an audience but instead, our straight goods became so crystal clear that the ‘right’ people could find us.

Imagine if sales people weren’t trained to overcome objections, if marketers weren’t taught how to ‘get inside the mind of consumer’, if branders didn’t ‘position’ the sale.

Imagine if the products we sold were good enough and our belief in them so deep and strong that we didn’t need to figure out the ‘formula’ to successfully sell them?

When we can all give up the insanity of trying to out play one another, perhaps bombastic, self-serving, opportunists like this guy, Mr. Trump, wouldn’t be so appealing. It’s not funny. It’s not entertaining. It’s not even scary (well, maybe it is), its really quite sad. Our culture has lost touch with it’s humanity, with our heart beat of being seen and known.

It’s time to be courageous, reclaim our power by being honest.

What do you say people in the sales, marketing and the branding industry… you with me? I’m not suggesting that we’re ultimately responsible for people like Trump getting to where he is, but I am suggesting that we’re part of the problem. The truth never needed to be clever. Good products never needed to be louder than everyone else, and consumers shouldn’t have to read between the lines in order to figure out if they can trust you and your brand or not.

Trump, with his blatant, boundary pushing and now rise to popularity is a lesson for all of us. He can cut through the noise because he’s just being him. Like him or not, he’s Trump and he’s pretty darn comfortable being that. If only we were too.

xxT

TinaO is a writer, speaker and the founder of TinaOLife – a hub for all things worth living for, the workshop Live Your Best Story, and her coaching practice: Tall Poppy Living. She’s also a professional network marketer with a decade in the industry. She teaches: selling isn’t slimey and marketing isn’t make-believe. You can be yourself and be successful in Direct Sales.

Would I ever go back to Network Marketing again?

February 19, 2016

Not only does Network Marketing have a bad reputation in the minds of many people, while the trash talk may be misinformed, some of the issues have traces of truth to them which has lead me to the following questions: Would I ever leave? Would I ever go back? Would I do it all over again if I could?

Here’s the deal: I’m a decade in. I’ve made it to the top. I’m a pioneer in Canada. My family still lives on my network marketing income. While it was once six figures and gave me trips to Maui, trips all over the United States and Canada, Tiffany jewelry, a luxury car, purses, bags, swag, shiny things and more… I’m not motivated by stuff. That’s all nice and everything but it doesn’t get me out of bed and over my own procrastination or resistance.

Still, after five years of ‘taking a break’ my family of five still lives on the income that my network marketing business pays me. Crazy right? Or is it smart?

Trash Talk: So much promise, so little return.

Truth: You get what you are willing to build. What is worth sweating over to build?

Here’s the thing: I don’t respect ‘follow the leader’ groups (come on now, as if one person could have the answer for everybody), nor do I find any enjoyment in hotel hypey meetings (rah rah rah blah blah blah), and I really cringe when I hear ‘tactics’ for selling that involve ‘overcoming objections’, or ‘facing your fears and doing it anyway’. Why do objections need to be overcome? And surely our fear instinct has a purpose. How about just listening to the objection and being fearful of what is truly dangerous? I got to the ‘top’ of my business without ever having to overcome anybody’s objections or feel my fear and do it anyway. I didn’t do what I was afraid of. I did what challenged me instead, and I listened for the YES that worked for my clients and for me.

Trash Talk: It’s a cult.

Truth: You’re a business owner.

Here’s the dilemma: Business success in network marketing is based on your ability to teach thousands of people how to follow a simple business system over and over and over again – a.k.a. duplication. The truth is, network marketing success is no different than implementing the ideas in Michael Gerber’s The E-Myth. So really, people, calm down, it’s not brainwashing, it’s following a system. That said, without ‘jargon’ and ‘hype’ and ‘rituals’ and ‘a top ten list’ how does motivation and duplication happen? And while we’re here, how do you mass duplicate “just tell the truth and serve the people”.

Trash Talk: I hate those rah rah rah motivational selly things.

Truth: Find your own motivation, you’re not a sheep.

Here’s the challenge: Network Marketing isn’t for everybody (neither is team sports), yet anybody can do it.

Not everyone is going to find fulfillment in the network marketing industry, not everyone is going to generate wealth. Not everyone is going to enjoy the process either yet the doors are always OPEN for ANYONE to join in, and lots do.

I soooooooo respect an open playing field.

I sooooooo champion all-access-opportunities.

I live by ‘all’ is greater than ‘some’.

Trash Talk: Coffee isn’t for every-body

Truth: yet almost everybody drinks it.

Here’s the insight: In today’s wacky world of broken rules, cracked systems and mega-marketing (like who do you believe anymore?), we all need three streams of income to be bulletproof. I learned this from my friend Cat in Toronto. She said to me “we all need three legs to stand on because when (not if) one gets broken, we still have two to stand on”. True right? In the decade that I’ve been in this industry, I’ve had a third baby, almost lost my marriage, let go of my house, had a life-direction breakdown (okay, a mid-life crisis), parented emotional teenagers, lived through a recession, saw friends lose babies, divorce and experience financial ruin, and to top it all off, last year I had CANCER.

Mother Fudrucker. Are you kidding me?

Yes indeed, we all need three legs to stand on because sometimes it takes more than six weeks in a cast to mend a limb. Sometimes the leg is severed and simply needs to be replaced and that takes time. Over the last ten years, my network marketing business has been the only constant revenue our family has had, be it a gangsta paycheque or an average one. I sometimes forget that’s a worthy leg to stand on for sure.

Trash Talk: Why do you need a plan B if you already have a plan A?

Truth: Because you do.

2015-09-19 13.46.01 — Conference feet take a break in Calgary

Here’s what I’ve learned: Nobody wakes up dreaming about building a career in network marketing (well, none that I’ve met anyway), but everyone wakes up needing cash for food, shelter and peace of mind. Some people wake up desperate for a chance to GO FOR SOMETHING BIG, but most simply just want to be happy. Lots of people yearn to be appreciated, to be known, to be part of a community, and a select few decide to create it themselves.

Most of us have ALL that it takes to be successful in network marketing:

like people.
love the product you sell.
learn to communicate.
practice remembering that yes is an answer just as much as no is and that neither is better than the other, nor is it to be taken personally.
be habitual.
be reliable, be kind – and above all else…
LOVE PEOPLE (more than you like them).

Yet… so few think they have what it takes.

Even me sometimes, and I’ve been to the top. I drank the kook-aid. I wore the logos. I cried at the conventions. I even drove (drive) the car.

Trash Talk: So many people fail in network marketing.

Truth: So many people quit.

The truth is: I respect this industry more than any other industry I’ve ever been in because it’s real and there’s nowhere to hide or to pretend. The truth will ALWAYS out in network marketing because it’s a people based business. People have the best ‘sniffer’ I know. They can feel authenticity, they can smell a ‘sell’.

Oh yeah, and really… like come on… where else can I work 15 hours/week like it’s a ‘j.o.b.’ and make gangsta money? Where else can I go to ‘business school’ and get paid to learn how to be an entrepreneur? How else can I make ‘career’ money without having to have a career?

What other business allows you to have all the crazy goodness that comes with a franchise opportunity without having the million dollars you need to buy a frickin’ franchise? I can’t deny that. Just look at the numbers. Truly, don’t listen to the rah-rah-opportunity -this-will-change-your-life-stuff, just look at the bloody numbers. They don’t have ‘spin’ on them.

I’m an artist. I’m a momma. I’m a wife. I’m a writer, I’m an athlete (well, becoming one again), and I’m a coach. I don’t have time for a job. I got shit to do. Big shit. Big loud, fabulous, life-affirming, world tilting shit to do. I’m not here to waste my life pretending to play small when I’m not. No. That’s not me. I have a calling to fulfill, and so do you.

Network Marketing is not my career, yet it encompasses all the things that I’m designed to do: build community, see greatness in people, write, speak, perform, and make a difference in this insane world of lying lying lie lie lie selling. Thank you Jerry Seinfeld – you crack me up. Did you you click the link? Here it is again.

Network Marketing, you are the gift that keeps challenging me to grow up, to ‘fess up, to lift up, and most importantly to SHOW UP. Without you, I wouldn’t know what I know now and I wouldn’t be here on TinaOLife living out the calling that’s been with me since I took my first breath.

So to answer my own questions:

Would I leave?

ummm probably not, that just seems stupid. That’s callous, I know, but really, some things are pretty obvious when you can finally see them.

Would I ever go back?

Well, I’m certainly not working my biz the way I did ten years ago because that was sheer insanity (even though it worked), and technology has changed since then, so I don’t have to. It’s kinda nice to have a global business from the comfort of my bed and in my fuzzy slippers.

Would I do it all over again if I could?

That’s the easy hard one to answer: Yes. Yes I would. It’s kinda like: “if you knew what you know now about marriage and having children, would you do it all over again?” – yes, yes, yes and more yes. It’s frickin’ hard. It’s totally real and it’s the most rewarding thing I’ve ever done.

The deeply challenging things that expand us usually are.

xxT

Wanna know about my business? email me. overburynation@gmail.com

TinaO is a writer, speaker and the founder of TinaOLife – a hub for all things worth living for, the workshop Live Your Best Story, and her coaching practice: Tall Poppy Living. She’s also a professional network marketer with a decade in the industry. She teaches: selling isn’t slimey and marketing isn’t make-believe. You can be yourself and be successful in Direct Sales.

Is Your Knowledge on Ice?

January 16, 2016

Ignorance on fire is better than knowledge on ice, or so they say. This success strategy has served me well for a long time but has cost me dearly for an even longer one.

My whole life I’ve been a dive into the unknown kinda gal. I do my best work in anything and everything I do when I know the least. I race to the top in whatever I do and faster than most because I am very comfortable wearing Steve Jobs’ Reality Distortion Field and keeping my head down, my eye on the prize and look only at what I’m doing.

When I don’t know what I don’t know, there’s nothing to tell me that I can’t leaving only possibility. This has been a brilliant results oriented success system for me. From the outside everything looks great: I do, I achieve, I am applauded, and then I move on. Wait a minute… that’s the kicker right? The trap of this kind of success formula is that there’s little desire further the work once I’ve nailed the goal. Why? Because I’m no longer ignorance on fire. I’m now knowledge on ice, with no motivation to get warm. And then it gets cold, freaking cold, like anxiety driven, worry filled night kinda cold as I sort out:

What do I do now that I know what I know?

How do I feed this success animal I’ve built on ignorance when my eyes are open to the whole picture now?

You may have heard this before too because I didn’t come up with it, and the person who taught it to me probably didn’t either:

Stage one = Uninformed optimism Stage two = Informed

Stage three is usually = Informed pessimism.

Why usually? Because it takes walking the double edge sword of all things in order to get to informed optimism. It takes converting informed on both the positive and the negative side of it to give you wisdom. Most of us just want the shortcut. We don’t want wisdom. We want results. We serve the bottomline or the adrenaline of achievement, or the satisfaction of belonging because we’re ‘worthy’ due to our accomplishment. Come on now, ‘fess up. Why do you go for challenges and incentives? Why do you take risks? What is usually your motivation for diving into the unknown?

You might say: Because I’m curious Tina. I’m a life-long learner.

I say: Cool. Then what? How do you let that learning LIVE?

For most of my professional life (up until now), I’ve been happily doing and achieving as ignorance on fire. Wow… what a rush. There’s always something new to learn, the excitement of the unknown and then the reward of figuring shit out. You could feed me this recipe for breakfast, lunch and dinner and all deserts and drinks too. I EAT THIS UP!

But then I get a stomach ache. I’m frozen by what I’ve learned. I can see the pot holes, the areas of growth that are needed, the dark corners and the stinky stuff that if cleaned up would make things even better. Oh mannnn why do that when ignorance on fire has such a higher return? Why implement anything I’ve learned when I can just go on learning new stuff?

I’m in the network marketing industry and this is a slogan that is thrown around at every ‘getting started’ training out there. As organization builders in a sales and recruitment based business, our bottomline and our team’s confidence go up when we have new people starting their business with us. We WANT FRESH FACES because it reminds us that this opportunity rocks, and you know what – it freaking does rock. Ten years in, with all the knowledge I have and very little ignorance left, I can say without a shred of holding back, this is the best industry going out there if:

you wanna make lots of money with low risk or overhead.
you wanna work part time.
you like people
you’re a life long learner.

But here’s the deal: You gotta let go of the ignorance on fire thing and ditch the knowledge on ice thing too if you really want to enjoy the fruit. Malcolm Gladwell talks about 10,000 hours to mastery. Well, that’s about 7 years in a 15 hour/week network marketing business. You sure as heck ain’t gonna be ignorance on fire for seven years.

Like any long term venture be it business, friendship, marriage, career, personal growth, whatever… the TRUTH of that story will always out over time and that means that the veil of ignorance will lift and knowledge with set in. Nothing is without dark corners. Nothing is without improvement needed. Nothing is perfect and that’s what makes the whole darn thing worth investing in.

So… if you buy this whole Ignorance on Fire is Better than Knowledge on Ice thing, I challenge you to step into WISDOM and see what kind of satisfaction, freedom and true wealth lives there instead.

My wish for you is true freedom, is peace, is long term success and feeling good about what you do.

What to check out my network marketing business? You totally can. Click here for an electronic business pack. Why not? You’re ignorance on fire for such a short time… wink.

xxT