A Life Coach Walks into the ER… Writing Prompt – BLOG

March 23, 2017

I’m starting a Daily Writing Prompt series because I’ve noticed that so many in business don’t understand the value of what they do. Maybe you’re one of them. You probably think that you’re a consultant or a facilitator or a coach or a real estate agent, accountant… whatever, but you’re not. You’re so much more.

You’re a damn specialist. That’s what you are.

You’re an ER doctor of something awesome.

You have life-saving capabilities.

Okay, I know, you’re not parachuting into war zones with a case load of oxygen tanks behind you and I get that you’re not a front-line health care worker supporting people through a blood transfusion, but you ARE designed to give something radically unique and I’ll say it here… even transformative to your clients. Because if you didn’t, they wouldn’t pay you, they’d pay someone else.

This Writing Prompt is going to help you.

Here’s another one – clients do not choose you because you’re a good listener so please let that go. Lots of people listen well and most think they’re awesome at it. Did you know that every single core story consult I’ve given, the person on the other end of the phone tells me that being a good listener is what makes them special?

It’s not.

Also, clients do not choose you because you’re a great strategist. Toss that one out too. There are a zillion strategists out there who think they’re the bomb. I’m not saying you’re not, I am saying that we need to figure what KIND of success-strategy explosion you set off.

Lots of people are good at strategy. So?

Here’s a biggie: Clients do not come to you because you CARE. Can we please please please stop saying this? Here’s why: EVERY BUSINESS OWNER cares. No one goes into business if they don’t. Come on now, I still have days where a little tired voice in my head pleads with me: “Really Overbury? Really? Can’t we just make cookies and sit on the couch today?”. My answer is NO. You know why?Because I CARE. Every business owner cares. I’m not kidding, and guess what? Every single business owner I talk to tells me this as if it’s THE THING that sets them apart in the marketplace. It’s not.

Ready?

Breathe.

Here comes the truth:

No one cares that you care.

Your clients care about what THEY CARE about and maybe that’s you, but they need to find you first.

Here’s another doozy. Clients do not refer you because you ‘genuinely want them to succeed’. Their mother wants that for them too (well most do…) and she doesn’t get paid for it. Even if you promise them success, that won’t make them refer you either. Success does not create stark raving mad fans (but it does help).

If you think that guaranteeing success is what sets you apart, what do you think other business owners want?

Their clients to kinda succeed?
Maybe succeed?
Do-it-half-way-and-if-you-squint-just-so-you-can-kinda-pretend-they-succeed? No.

Every business owner wants to see their clients succeed. This is NOT what makes you special. This is NOT why people will refer you.

Trust me on this.

Listening, caring, success and results is the baseline. This is where you started, and if you’re not doing these four things you shouldn’t be in business anyway. Okay, I’m being blunt today. I have a reason and here it is:

You are an ER Doctor of something. It’s inside you. It’s part of how you’re designed.

Here’s what I know:

You came into the world with a personality you didn’t have to work for. You are designed to BE something.
Then you experienced a number of life-changing events that created a skill-set so you can DO something.
And somewhere in there you faced a bunch of challenging turning points that shaped your mind-set so you can GIVE something.

It’s one great big set-up and it’s one of the many narratives within your Core Story.

This is what I do.

This is what I’m a specialist at.

I’m an ER Doctor of Core Story Listening. I save people from dying with their words still locked up inside of them.

What are you an ER Doctor of?

Today TinaOLife begins Writing Prompts for Coaches, Consultants and Thought Leaders. Whether you classify yourself in one of these categories or not, come and play.

Here’s How:

Grab a piece of paper and a pen, (yes, please use a pen because it unlocks a very different part of your brain and story), a timer and the day’s prompt and begin.

Tell me what you notice.

What did you learn about the kind of ER Doctor and Business Specialist that you are?

Want my book?

Grab it here.

TinaO is a Core Story Specialist and a Program Director of PUBLISH with Meribeth Deen for The Leap Learning Lab. She’s a writer, speaker and the founder of TinaOLife – a hub to Live, Give and Be Your Story, plus the deep listening weekend retreat Live Your Best Story. She’s been in the PR and Marketing world since she could put words together and has been a professional network marketer for over twelve years. She teaches: selling isn’t slimey, marketing isn’t make-believe and writing won’t give you an aneurysm (it’s not hard). You can be yourself in all that you do. In fact, that’s the world is waiting for.

Six Reasons Why Your Core Story is How We See and Hear you From Space – BLOG

March 22, 2017

Your Book and Message Will be Different.

Because Your Book will Make you Money and not just Cost Buckets of it.

You are smart. You are committed. You’ve done everything you’ve been told to do to ”level up” as they say. You have followed the lead generating system that everyone knows works and looks something like:

Build your network – Grow your audience
Offer a valuable optin – Grow your list
Have an irresistible offer – Convert your leads
Post two blogs per week – Drive traffic to your site
Write your book – Cultivate credibility

Am I right?

You’re doing it all.

You’re ticking off every box.

You’re a freakin’ rock star… but… nothing is happening right?

Or something is happening but it’s not enough and it’s certainly not what you thought.

Here’s why:

STORY.

Your CORE STORY.

and YOU.

When you paid big money for that marketing course, or the program with that proven formula to ‘write your book and be seen as an expert’, no one told you that the single most important ingredient in the whole darn this is your story, specifically your core story.

It’s not about:

a word count or reaching 90,000 words.
a compelling title.
ten key steps or five key steps to a great book (for those who like less as more).

It’s not the steps, it’s the story that lives within them.

It’s not writing your book, it’s telling the story.

Your client and audience only have three resources: time, money and energy. Whether you are a consultant, a coach, a thought leader or a CEO, when you put your book out into the market, you are asking your reader to spend all three of their precious resources with you. Write your book by a formula and I promise you you’ll get your book, but you’ll also lose your credibility and audience unless you write from your core.

Your core story is what connects you to your people. It’s what shakes you into their memory. It creates an imprint that they’re compelled to talk about. It’s what builds your ”tribe” as Seth and Simon say. Your story is the greatest vehicle of trust building that you have. Don’t waste it.

Here are the six parts to creating a Core Story of trust and impact. I’m going to help you because as the story teller you have a blindspot, and that is you. Your story is riddled with them and that’s why you need me and when I write, I need someone else. Our story deserves that level of love and respect.

Here are six ingredients to catapult your message and brand promise into the stratosphere. That’s my benchmark btw. I know we’ve hit gold when I can see and hear you from space. Until we get there, we’re not done.

Six Core Story Ingredients that will Catapult your Message and Promise into the Stratosphere

Your Innate Who
Your Urgent Why
Your Compelling How
Your Impactful Where
Your Profound What
Your Life Changing When

Pretty logical right? Sure, but I promise you, if you attack this list on your own, you’re going to get all clever about it and it will never work. Story is personal even if the details are not, the process always is.

I want your book, your message, your brand’s foundation to rest on these six solid pillars of a Core Story because:

I don’t want your book to collect dust in the closet, sitting in a box of hope.
I don’t want your marketing message to be thought of as shlock.
I don’t want your keynote to be forgotten and considered just one of one hundred other possibilities.
Most importantly, because this one really gets under my skin, I don’t want your book to cost you more money, than you’ll make from it.
I want your story to matter to the world in the same way it matters to you.

Here’s how I’m going to make sure this happens:

Here are TinaO’s Top Ten Core Story Principles to Being Seen and Heard from Space. Sounds silly right? But it’s not. Think local and act global right? It’s time to speak, write, work and share from the core of your story to create a lasting impression that people are willing to invest in. Enough already about making a difference… be the difference with your story.

Click here to receive TinaO’s Top Ten Core Story Principles.

It’s a PLAYBOOK.

I speak directly to you.

There is a workbook too.

I’m silly.

It’s direct.

It’s more than just a read, it’s an experience.

Let’s do this together.

You Matter, and so does your Story.

xxT

TinaO is a Core Story Specialist, a Program Director of PUBLISH with Meribeth Deen for The Leap Learning Lab, she’s a writer, speaker and the founder of TinaOLife – a hub to Live, Give and Be Your Story, plus the deep listening weekend retreat Live Your Best Story. She’s been in the PR and Marketing world since she could put words together and has been a professional network marketer for over twelve years. She teaches: selling isn’t slimey, marketing isn’t make-believe and writing won’t give you an aneurysm (it’s not hard). You can be yourself in all that you do. In fact, that’s the world is waiting for.

Want my book? Get it here.

Meribeth Deen on Patriarchy and Being Robbed of Our Stories – BLOG

March 13, 2017

At a recent event that could best be described as a women’s circle, the women participating were asked two questions in order to kick off the evening’s dialogue. First, introduce yourself not only by your name, but also by the names of your mother and grandmothers. Second, state something you’ve done in your life that you feel proud of – in particular, what you’ve done to “fight the patriarchy” (those were not the words, but that was the jist of what was being asked.

I honestly felt stumped on both counts. Now partly that has to do with the fact that I absolutely freeze in any situation where I’m put on the spot and am asked to talk about myself (helloooo…. job interviews). Also, I couldn’t even name my paternal grandmother. Never mind the fact that I never met her… I should at least know her name. I should know more than the fact that she had A WHOLE BUNCH of kids and even adopted one or two, and that she was both short and stubborn. Really though I don’t know much more about my maternal grandmother even though she lived until I was 21 and yes I did know her name, oh it still shameful how little I know about her life.

My grandfathers, on the other hand, their stories shine. Stories of heroics, intelligence, ingenuity, determination and yes, a few less praiseworthy traits as well – but still, with all of those, stories, the memory of these men evoke a much more complete picture of the lives they lived.

It’s a great assignment, digging up the details of these women’s lives. And I am sure that by taking it on, so many of us women could end up revealing stories that would blow us away. Shedding light on the lives of women whose voices were so diminished compared to ours, we could start to see that we come from a long line of heroes.

We’ve been robbed of their stories, and we can reclaim them.

From their lack of stories, we can also begin to understand the value of our own stories. Our predecessors have fought hard for so many rights we now take for granted, and having a voice and the power to make our stories heard is one of them.

Which brings me to the second question, you know, the fighting patriarchy one. It’s been really hard for me – putting myself, my thoughts, out there publicly; and I am growing into the role. But now I realize, speaking up and trying to be heard and listened to, well that’s simply a woman’s responsibility.

Our stories matter. Your story matters. Take the leap and write it, your granddaughters will thank you.

If you are ready to position yourself as an expert, become a unique voice for your industry and build a residual income, it’s time to write your book so you can grow your audience, reach new markets, and fill your calendar with speaking gigs. It’s time for impact. It’s not about writing a story, it’s about writing yours. Welcome to PUBLISH, a three phase book writing program that brings your story from concept to publish ready.

**Every Wednesday we host a Publish Ready Master Session at 3pm (pacific time). We hope you’ll join us on any of these following days:**

March 15, 22, 29 and April 5

CLICK HERE to Register for Wednesday’s 3pm PST PUBLISH Master Session (to April 5th)

Meribeth Deen is a Journalist and a Story Producer. She’s a program director of PUBLISH on The Leap Learning Lab. She’s produced radio documentaries all over the world and brought the stories of whistle-blowers at Guantanamo Bay to the screen. She goes to where the truth lives. She’s kind, process oriented and believes that when writing, you need to get lost in order to find the point.