Marketing Archives

Your Book and Message Will be Different.

Because Your Book will Make you Money and not just Cost Buckets of it.

You are smart. You are committed. You’ve done everything you’ve been told to do to ”level up” as they say. You have followed the lead generating system that everyone knows works and looks something like:

Build your network – Grow your audience
Offer a valuable optin – Grow your list
Have an irresistible offer – Convert your leads
Post two blogs per week – Drive traffic to your site
Write your book – Cultivate credibility

Am I right?

You’re doing it all.

You’re ticking off every box.

You’re a freakin’ rock star… but… nothing is happening right?

Or something is happening but it’s not enough and it’s certainly not what you thought.

Here’s why:

STORY.

Your CORE STORY.

and YOU.

When you paid big money for that marketing course, or the program with that proven formula to ‘write your book and be seen as an expert’, no one told you that the single most important ingredient in the whole darn this is your story, specifically your core story.

It’s not about:

a word count or reaching 90,000 words.
a compelling title.
ten key steps or five key steps to a great book (for those who like less as more).

It’s not the steps, it’s the story that lives within them.

It’s not writing your book, it’s telling the story.

Your client and audience only have three resources: time, money and energy. Whether you are a consultant, a coach, a thought leader or a CEO, when you put your book out into the market, you are asking your reader to spend all three of their precious resources with you. Write your book by a formula and I promise you you’ll get your book, but you’ll also lose your credibility and audience unless you write from your core.

Your core story is what connects you to your people. It’s what shakes you into their memory. It creates an imprint that they’re compelled to talk about. It’s what builds your ”tribe” as Seth and Simon say. Your story is the greatest vehicle of trust building that you have. Don’t waste it.

Here are the six parts to creating a Core Story of trust and impact. I’m going to help you because as the story teller you have a blindspot, and that is you. Your story is riddled with them and that’s why you need me and when I write, I need someone else. Our story deserves that level of love and respect.

Here are six ingredients to catapult your message and brand promise into the stratosphere. That’s my benchmark btw. I know we’ve hit gold when I can see and hear you from space. Until we get there, we’re not done.

Six Core Story Ingredients that will Catapult your Message and Promise into the Stratosphere

Your Innate Who
Your Urgent Why
Your Compelling How
Your Impactful Where
Your Profound What
Your Life Changing When

Pretty logical right? Sure, but I promise you, if you attack this list on your own, you’re going to get all clever about it and it will never work. Story is personal even if the details are not, the process always is.

I want your book, your message, your brand’s foundation to rest on these six solid pillars of a Core Story because:

I don’t want your book to collect dust in the closet, sitting in a box of hope.
I don’t want your marketing message to be thought of as shlock.
I don’t want your keynote to be forgotten and considered just one of one hundred other possibilities.
Most importantly, because this one really gets under my skin, I don’t want your book to cost you more money, than you’ll make from it.
I want your story to matter to the world in the same way it matters to you.

Here’s how I’m going to make sure this happens:

Here are TinaO’s Top Ten Core Story Principles to Being Seen and Heard from Space. Sounds silly right? But it’s not. Think local and act global right? It’s time to speak, write, work and share from the core of your story to create a lasting impression that people are willing to invest in. Enough already about making a difference… be the difference with your story.

Click here to receive TinaO’s Top Ten Core Story Principles.

It’s a PLAYBOOK.

I speak directly to you.

There is a workbook too.

I’m silly.

It’s direct.

It’s more than just a read, it’s an experience.

Let’s do this together.

You Matter, and so does your Story.

xxT

TinaO is a Core Story Specialist, a Program Director of PUBLISH with Meribeth Deen for The Leap Learning Lab, she’s a writer, speaker and the founder of TinaOLife – a hub to Live, Give and Be Your Story, plus the deep listening weekend retreat Live Your Best Story. She’s been in the PR and Marketing world since she could put words together and has been a professional network marketer for over twelve years. She teaches: selling isn’t slimey, marketing isn’t make-believe and writing won’t give you an aneurysm (it’s not hard). You can be yourself in all that you do. In fact, that’s the world is waiting for.

Want my book? Get it here.

I learned this a number of years ago when I first started my Network Marketing business: do 3 asks/day.

Ask what? I wondered.

Of course in those days we just asked for the booking, the sale, or the invitation to present the business opportunity, and so that’s what I did, over and over and over again, and boy did it work because the truth is, I rarely did just three. I always did ten or more. In doing so, I became very good at asking, in fact my ask muscle was so strong, I used to tell people that you’ll know you’re a master when you’ve grown a prospecting antennae in your brain. I would tell them this story:

You know how you can be standing at the checkout counter of your local drugstore in the mall but you can spot a lost child one hundred metres away? Somehow, even though it’s the end of the day, you’re busy running a guilty commentary in your head about eating a kitkat bar, all the while you’re thinking about tomorrow’s to do list, the work you didn’t get finished today and yet, bam… you can notice a lost kid across the mall. It’s as if your parent antennae flicks a switch and out of nowhere you are ready to do the 100 metre dash to help that child who is now wimpering over a football field away. That’s the antennae. Over time, I would say, with enough asking, you will build a prospecting antennae that can operate just like that: You will be able to spot a prospect 100 metres away.

And you do.

But then over even more time this will happen:

… when you quit your business, this is what you will tell me “I just couldn’t take it anymore. It was exhausting. I was looking at everyone knowing that I needed to ask them about my products and business because if I didn’t somebody else would.”

Have you ever told yourself that? “If I don’t ask them about my business someone else will”. In fact my favourite quote from the stage by a trainer about this is: “while you’re sitting at home figuring out what to say, I’m out there sponsoring your grandma!” – Yikes. Now there’s some adrenalized motivation. But it is funny. Oh man, I said that over and over and over to myself for months and it made me laugh every time.

If you’ve been in the network marketing industry for any amount of time you will have heard that concept, and if you haven’t, trust me, it’s coming. It’s almost a sales mantra out there. And here’s why: because it’s true. After twelve years into my business I can honestly say that I have lost count of the number of people “I missed out on” after they started with someone else because either I didn’t ask them, or because I did ask them but they didn’t want to do business with me. Oh the rejection…

And then you’ll tell me that you’re quitting because “it’s too heartbreaking”, or “I can’t take the rejection.”

So let’s blow this up shall we? As in, let’s throw a couple of sticks of truth-dynamite into this fear based prospecting style and start over okay?

As a Tall Poppy Network Marketer:

you do NOT take on fear based motivation, instead you follow a simple, sustainable system that produces results, and you follow it.
you do NOT prospect everyone that breathes, instead you introduce your product and business to those whom you would genuinely enjoy consulting and/or working with.
you do NOT attach your self-worth to your product or your business. When someone says no to you, you say, “thanks for telling me. I appreciate that. Here’s how you can find me if you ever have a change of heart and by the way, I do an annual holiday (or Mother’s Day, or Fitness etc…) campaign, can I be in touch with you about that? What is the best way for me to reach you? Email?”

As a Tall Poppy Network Marketer, you WILL follow a system of THREE ASKS/DAY, that’s it, that’s all.

Here’s why:

3 Asks/day takes only twenty minutes of time.

3 Asks/day = 15 asks/week

15 asks/week = 60 brand/product exposures

60 asks/week = a full calendar of bookings.

a full calendar of bookings = the building block business habit of your business.

In my business, my three asks per day are to fill my calendar with ten 30 minute one on one consultations over the phone/week (btw, that means 5 hours of business building activity) where I can ask them questions about what their interests are, tell my story, and offer some samples to try, or offer them a chance to check out my Facebook Group.

Once they’ve done that, I continue the conversation with two follow-ups / day which usually takes about 15 minutes / person and these are usually super casual, via facebook messenger or text (btw that’s 2.5 hours of business / week).

From there, twenty or so will actually want to buy something from me and of those twenty, ten will want something substantial.

And here’s what’s cool – since this method is ridiculously simply, totally relationship based, non-sales-weird, and has no adrenalin or rejection attached to it – these customers usually stay and so do I.

Three asks/day, that’s it, that’s all.

I’m a math person so here’s what it looks like for all of you numbers people out there:

3 ask/day = 60 asks/mth
which become 40 connections (30 minute calls) / mth
which become 20 sales / mth
which become 10 repeat customers / mth
which generates 2 or 3 people interested in my business.

These are good numbers don’t you think?

_____________________________________

TinaO is a Core Story Specialist and a Program Director of PUBLISH with Meribeth Deen for The Leap Learning Lab. She’s a writer, speaker and the founder of TinaOLife – a hub to Live, Give and Be Your Story, plus the deep listening weekend retreat Live Your Best Story. She’s been in the PR and Marketing world since she could put words together and has been a professional network marketer for over twelve years. She teaches: selling isn’t slimey, marketing isn’t make-believe and writing your book won’t give you an aneurysm (it’s not hard). You can be yourself in all that you do. In fact, that’s the world is waiting for.

Curious about TinaO’s Network Marketing business? Contact me here. These comments are NOT public, they instead go directly to my email address which is tina@liveyourbeststory.com

Tag: Marketing

Six Reasons Why Your Core Story is How We See and Hear you From Space – BLOG