Why Archives - TinaOLife

Your Book and Message Will be Different.

Because Your Book will Make you Money and not just Cost Buckets of it.

You are smart. You are committed. You’ve done everything you’ve been told to do to ”level up” as they say. You have followed the lead generating system that everyone knows works and looks something like:

Build your network – Grow your audience
Offer a valuable optin – Grow your list
Have an irresistible offer – Convert your leads
Post two blogs per week – Drive traffic to your site
Write your book – Cultivate credibility

Am I right?

You’re doing it all.

You’re ticking off every box.

You’re a freakin’ rock star… but… nothing is happening right?

Or something is happening but it’s not enough and it’s certainly not what you thought.

Here’s why:

STORY.

Your CORE STORY.

and YOU.

When you paid big money for that marketing course, or the program with that proven formula to ‘write your book and be seen as an expert’, no one told you that the single most important ingredient in the whole darn this is your story, specifically your core story.

It’s not about:

a word count or reaching 90,000 words.
a compelling title.
ten key steps or five key steps to a great book (for those who like less as more).

It’s not the steps, it’s the story that lives within them.

It’s not writing your book, it’s telling the story.

Your client and audience only have three resources: time, money and energy. Whether you are a consultant, a coach, a thought leader or a CEO, when you put your book out into the market, you are asking your reader to spend all three of their precious resources with you. Write your book by a formula and I promise you you’ll get your book, but you’ll also lose your credibility and audience unless you write from your core.

Your core story is what connects you to your people. It’s what shakes you into their memory. It creates an imprint that they’re compelled to talk about. It’s what builds your ”tribe” as Seth and Simon say. Your story is the greatest vehicle of trust building that you have. Don’t waste it.

Here are the six parts to creating a Core Story of trust and impact. I’m going to help you because as the story teller you have a blindspot, and that is you. Your story is riddled with them and that’s why you need me and when I write, I need someone else. Our story deserves that level of love and respect.

Here are six ingredients to catapult your message and brand promise into the stratosphere. That’s my benchmark btw. I know we’ve hit gold when I can see and hear you from space. Until we get there, we’re not done.

Six Core Story Ingredients that will Catapult your Message and Promise into the Stratosphere

Your Innate Who
Your Urgent Why
Your Compelling How
Your Impactful Where
Your Profound What
Your Life Changing When

Pretty logical right? Sure, but I promise you, if you attack this list on your own, you’re going to get all clever about it and it will never work. Story is personal even if the details are not, the process always is.

I want your book, your message, your brand’s foundation to rest on these six solid pillars of a Core Story because:

I don’t want your book to collect dust in the closet, sitting in a box of hope.
I don’t want your marketing message to be thought of as shlock.
I don’t want your keynote to be forgotten and considered just one of one hundred other possibilities.
Most importantly, because this one really gets under my skin, I don’t want your book to cost you more money, than you’ll make from it.
I want your story to matter to the world in the same way it matters to you.

Here’s how I’m going to make sure this happens:

Here are TinaO’s Top Ten Core Story Principles to Being Seen and Heard from Space. Sounds silly right? But it’s not. Think local and act global right? It’s time to speak, write, work and share from the core of your story to create a lasting impression that people are willing to invest in. Enough already about making a difference… be the difference with your story.

Click here to receive TinaO’s Top Ten Core Story Principles.

It’s a PLAYBOOK.

I speak directly to you.

There is a workbook too.

I’m silly.

It’s direct.

It’s more than just a read, it’s an experience.

Let’s do this together.

You Matter, and so does your Story.

xxT

TinaO is a Core Story Specialist, a Program Director of PUBLISH with Meribeth Deen for The Leap Learning Lab, she’s a writer, speaker and the founder of TinaOLife – a hub to Live, Give and Be Your Story, plus the deep listening weekend retreat Live Your Best Story. She’s been in the PR and Marketing world since she could put words together and has been a professional network marketer for over twelve years. She teaches: selling isn’t slimey, marketing isn’t make-believe and writing won’t give you an aneurysm (it’s not hard). You can be yourself in all that you do. In fact, that’s the world is waiting for.

Want my book? Get it here.

What have I done? Did I really decide to share my life with you every day? Doesn’t that require writing? A commitment? You see, I have this issue with ‘have to’s’, even when they start out as a ‘want to’. No kidding. Oh no… and then there’s that grammar and spelling thing. I’m a pretty good speller but I’m not a detail gal. Damnit, I’m going to have crazy ass mistakes out there for the world to see. Okay, well, the world is a big place so, correct that: I’m writing a blog post every day for the next 365 days for a lot of people to see.

Yes I do care if it’s read.

Yes I do care if it grows.

Yes I do care if there’s an audience for this.

Come on now, if I wanted to write for myself, I’d write in my journal or I’d go for a hike and talk to myself (and yes I do these things too). This is for you as much as it is for me. So here goes: I am writing a post to you, sharing my life with you, my insights, my stumbles, my FU’s, my ridiculousness and depth for the next 365 days because:

TEN REASONS WHY…

#1 – Having the world as an audience means there’s nowhere to hide, and with that, the gift of honesty continues to give generously – and likely more to me than to you.

#2 – I know that I can’t say that I actually KNOW anything, as in for sure, as in take it to my grave, and I’m so tired of the expert industry – of the insanity of people thinking they know what’s best for people they don’t even know. I mean, really? As if they could. Yeeeeesh. Nope. This blog is an invitation for you to come on in and engage with what I think, what I notice, what I want to put public. There’s freedom in being seen, and I hope my style stirs up a sense of wildness inside of you.

#3 – I do my best thinking when I’m not. Writing, speaking and doing gets me out of my head so that what I think can just show up. You’re my open stage for words to find my experiences. Thank you for listening.

#4 – Okay, that’s the fluffy truthful stuff, now on to the crap that dogs my trail: it’s a monstrous challenge for me to commit to any kind of a daily action. Yes I brush my teeth and sleep daily too, but even these I try to negotiate at times (spank me now). Hands down, I’m a gold medal champion at resistance. I even resist my resistance. This bloody blog is going to bring all the stuckness in my resistance story up to the surface. Blech. At newly 45 years old though, it’s probably about time. I wonder what I’ll find.

#5 – Chopping wood and carrying water is and has always been my most fulfilling accomplishment – because it isn’t one. Do you know what I mean or have I lost you? Chopping wood – like showing up simply because it’s what needed. Carrying water – like doing the do because it’s what’s asked for. It never occurred to me that I could set a goal (I hate goals) to chop wood and carry water. The adrenalin that goes with setting, striving and reaching goals has cost me dearly in my life. Sure I have a long list of accomplishments but who cares when there’s been little fulfillment. 365 days of blogging will become my daily practice. I might even be re-writing my story about goals by living them in a new way.

#6 – Inspiration is exhausting, but fulfillment is not. I’m not even exactly sure why this is on the list, I just know it needed to be said.

#7 – I like to write. Correction: I love to write. I love to listen to the words that come out of my fingertips. That’s joyful for me.

#8 – Words matter, and this is my way of saying so do I, so do you, so do we. Our stories are our past and our future. Oh boy, did I just say that I matter? I did didn’t I? That’s the name of my first book.

#9 – I am very comfortable being ‘seen’ in glimpses, you know through photographs or on stage etc…, but over time, not so much. Being seen is very different than being known. What would my life be like if I was known?

#10 – After 365 days of being in my own witness protection program: I suspect I’ll be more of who I came here as, and more of whom I designed to be. That’s cool. That’s really cool to me.

Here’s to 365 days of Joy. Oh wait a minute, I’m ahead of myself. That’s for today. Yes I am writing yesterday’s post today. Yesterday was January 1st, a holiday and I don’t believe in working on holidays. I need downtime too. So this list of Ten Reasons Why is for yesterday, today. Today I will also write today’s.

Still with me? Awesome. Stay.

xxT

Tag: Why

Six Reasons Why Your Core Story is How We See and Hear you From Space – BLOG