Six Reasons Why Your Core Story is How We See and Hear you From Space – BLOG

March 22, 2017

Your Book and Message Will be Different.

Because Your Book will Make you Money and not just Cost Buckets of it.

You are smart. You are committed. You’ve done everything you’ve been told to do to ”level up” as they say. You have followed the lead generating system that everyone knows works and looks something like:

Build your network – Grow your audience
Offer a valuable optin – Grow your list
Have an irresistible offer – Convert your leads
Post two blogs per week – Drive traffic to your site
Write your book – Cultivate credibility

Am I right?

You’re doing it all.

You’re ticking off every box.

You’re a freakin’ rock star… but… nothing is happening right?

Or something is happening but it’s not enough and it’s certainly not what you thought.

Here’s why:

STORY.

Your CORE STORY.

and YOU.

When you paid big money for that marketing course, or the program with that proven formula to ‘write your book and be seen as an expert’, no one told you that the single most important ingredient in the whole darn this is your story, specifically your core story.

It’s not about:

a word count or reaching 90,000 words.
a compelling title.
ten key steps or five key steps to a great book (for those who like less as more).

It’s not the steps, it’s the story that lives within them.

It’s not writing your book, it’s telling the story.

Your client and audience only have three resources: time, money and energy. Whether you are a consultant, a coach, a thought leader or a CEO, when you put your book out into the market, you are asking your reader to spend all three of their precious resources with you. Write your book by a formula and I promise you you’ll get your book, but you’ll also lose your credibility and audience unless you write from your core.

Your core story is what connects you to your people. It’s what shakes you into their memory. It creates an imprint that they’re compelled to talk about. It’s what builds your ”tribe” as Seth and Simon say. Your story is the greatest vehicle of trust building that you have. Don’t waste it.

Here are the six parts to creating a Core Story of trust and impact. I’m going to help you because as the story teller you have a blindspot, and that is you. Your story is riddled with them and that’s why you need me and when I write, I need someone else. Our story deserves that level of love and respect.

Here are six ingredients to catapult your message and brand promise into the stratosphere. That’s my benchmark btw. I know we’ve hit gold when I can see and hear you from space. Until we get there, we’re not done.

Six Core Story Ingredients that will Catapult your Message and Promise into the Stratosphere

Your Innate Who
Your Urgent Why
Your Compelling How
Your Impactful Where
Your Profound What
Your Life Changing When

Pretty logical right? Sure, but I promise you, if you attack this list on your own, you’re going to get all clever about it and it will never work. Story is personal even if the details are not, the process always is.

I want your book, your message, your brand’s foundation to rest on these six solid pillars of a Core Story because:

I don’t want your book to collect dust in the closet, sitting in a box of hope.
I don’t want your marketing message to be thought of as shlock.
I don’t want your keynote to be forgotten and considered just one of one hundred other possibilities.
Most importantly, because this one really gets under my skin, I don’t want your book to cost you more money, than you’ll make from it.
I want your story to matter to the world in the same way it matters to you.

Here’s how I’m going to make sure this happens:

Here are TinaO’s Top Ten Core Story Principles to Being Seen and Heard from Space. Sounds silly right? But it’s not. Think local and act global right? It’s time to speak, write, work and share from the core of your story to create a lasting impression that people are willing to invest in. Enough already about making a difference… be the difference with your story.

Click here to receive TinaO’s Top Ten Core Story Principles.

It’s a PLAYBOOK.

I speak directly to you.

There is a workbook too.

I’m silly.

It’s direct.

It’s more than just a read, it’s an experience.

Let’s do this together.

You Matter, and so does your Story.

xxT

TinaO is a Core Story Specialist, a Program Director of PUBLISH with Meribeth Deen for The Leap Learning Lab, she’s a writer, speaker and the founder of TinaOLife – a hub to Live, Give and Be Your Story, plus the deep listening weekend retreat Live Your Best Story. She’s been in the PR and Marketing world since she could put words together and has been a professional network marketer for over twelve years. She teaches: selling isn’t slimey, marketing isn’t make-believe and writing won’t give you an aneurysm (it’s not hard). You can be yourself in all that you do. In fact, that’s the world is waiting for.

Want my book? Get it here.

Meribeth Deen on Patriarchy and Being Robbed of Our Stories – BLOG

March 13, 2017

At a recent event that could best be described as a women’s circle, the women participating were asked two questions in order to kick off the evening’s dialogue. First, introduce yourself not only by your name, but also by the names of your mother and grandmothers. Second, state something you’ve done in your life that you feel proud of – in particular, what you’ve done to “fight the patriarchy” (those were not the words, but that was the jist of what was being asked.

I honestly felt stumped on both counts. Now partly that has to do with the fact that I absolutely freeze in any situation where I’m put on the spot and am asked to talk about myself (helloooo…. job interviews). Also, I couldn’t even name my paternal grandmother. Never mind the fact that I never met her… I should at least know her name. I should know more than the fact that she had A WHOLE BUNCH of kids and even adopted one or two, and that she was both short and stubborn. Really though I don’t know much more about my maternal grandmother even though she lived until I was 21 and yes I did know her name, oh it still shameful how little I know about her life.

My grandfathers, on the other hand, their stories shine. Stories of heroics, intelligence, ingenuity, determination and yes, a few less praiseworthy traits as well – but still, with all of those, stories, the memory of these men evoke a much more complete picture of the lives they lived.

It’s a great assignment, digging up the details of these women’s lives. And I am sure that by taking it on, so many of us women could end up revealing stories that would blow us away. Shedding light on the lives of women whose voices were so diminished compared to ours, we could start to see that we come from a long line of heroes.

We’ve been robbed of their stories, and we can reclaim them.

From their lack of stories, we can also begin to understand the value of our own stories. Our predecessors have fought hard for so many rights we now take for granted, and having a voice and the power to make our stories heard is one of them.

Which brings me to the second question, you know, the fighting patriarchy one. It’s been really hard for me – putting myself, my thoughts, out there publicly; and I am growing into the role. But now I realize, speaking up and trying to be heard and listened to, well that’s simply a woman’s responsibility.

Our stories matter. Your story matters. Take the leap and write it, your granddaughters will thank you.

If you are ready to position yourself as an expert, become a unique voice for your industry and build a residual income, it’s time to write your book so you can grow your audience, reach new markets, and fill your calendar with speaking gigs. It’s time for impact. It’s not about writing a story, it’s about writing yours. Welcome to PUBLISH, a three phase book writing program that brings your story from concept to publish ready.

**Every Wednesday we host a Publish Ready Master Session at 3pm (pacific time). We hope you’ll join us on any of these following days:**

March 15, 22, 29 and April 5

CLICK HERE to Register for Wednesday’s 3pm PST PUBLISH Master Session (to April 5th)

Meribeth Deen is a Journalist and a Story Producer. She’s a program director of PUBLISH on The Leap Learning Lab. She’s produced radio documentaries all over the world and brought the stories of whistle-blowers at Guantanamo Bay to the screen. She goes to where the truth lives. She’s kind, process oriented and believes that when writing, you need to get lost in order to find the point.

Meribeth Deen on Why your Book Matters – BLOG

February 22, 2017

Your book. Yes, the one that’s you’re writing in your head. The one that you tell your confidantes about, the one that you know will be great, if you ever get around to writing it.

There are so many reasons not to: a lack of time, not being sure of how to actually take the first steps, you’re insecurity about the way the words you put on the page sound… and then of course, the best excuse of all: you question, do books even matter these days anyway? This is the question I want to answer right now, and the answer is YES, they do matter. And yes, YOUR book matters.

Writing it, is your chance to state your case across party lines, across time, space, race and sex.

Your book is an opportunity to connect, to make an impact. You don’t know who you’ll make an impact with, and you don’t know what the impact will be (although some educated guessing can help in the writing of your marketing plan).

But when you write with integrity, you can move forward with a “strong spine and open heart” to field whatever questions, conversations and criticisms may come your way.

Your book, the one that you know will be great, if you ever get around to writing it.

Your book is an opportunity for growth – you don’t have to be right, and someday you may look back and think how very wrong you were, but you wrote with honesty and so you will honestly own up to having moved on to a new perspective. The book will simply be a record of who you were when you wrote it, and that’s a good thing. It will give you something to measure yourself against.

Why write a book? Because it won’t get lost in the digital ether, like this blog post.

See you in PUBLISH. Read on to find out how you can be on the VIP list to have first in line access for this exclusive program.

Meribeth

If you are a Canadian woman entrepreneur, leader, innovator, millennial or your business offers services to women in Canada we invite you to find out more about LEAP Learning Lab.We are a team of 10 fabulous Canadian women creating opportunities for other Canadian women to accelerate their success and their results across multiple disciplines. We also offer corporate learning solutions for businesses committed to the development of their women leaders.

We are looking for fabulous Canadian women to learn, live and lead with us. Collectively, through learning, we will make each other better humans.

Find out how this fabulous group of Canadian women can help you accelerate your results. CLICK HERE TO JOIN OUR VIP LIST for our upcoming VIP Summit Feb 28th and/or March 1st.

Meribeth Deen is a Journalist and a Story Producer. She’s produced radio documentaries all over the world and brought the stories of whistle-blowers at Guantanamo Bay to the screen. She goes to where the truth lives. She’s kind, process oriented and believes that when writing, you need to get lost in order to find the point.